www.insideid.com/ecommerce/article.php/3370061
By Michael Pastore June 17, 2004 Expanding beyond the credit and banking industries and into markets like government will expose ID Analytics' ID Network and related technology to anyone who needs to confirm an identity, including corporations issuing credentials for sensitive projects and facilities. This will present an interesting test for ID Analytics' plans. "I don't think the average corporation will pay for it," said Avivah Litan, VP and research director, payments and fraud, at Gartner. But Litan does see one way in which ID Analytics' business model can expand and open up new opportunities. If the company could get enough revenue and mature so it could provide a service like a credit bureau, which performs quick ID scores for a fairly nominal cost, then it would appeal to a much wider audience. Of course, nothing brings down prices like competition, and according to Litan, ID Analytics could have some company from some familiar faces soon. Litan said Fair Isaac has a very similar concept for fraud scoring in the works, and Fair Isaac, with products in use by 80 percent of U.S. card issuer market, could be a formidable opponent. Costs will drive whatever happens in the future of identity scoring. While both ID Analytics and Fair Isaac have an opportunity by scoring identities for new accounts, there's quite a distinction between new accounts and ongoing activity. "It comes down to 'Are you better with a front-end system or a back-end system?'" Litan said. Potential customers will have to ask if they are better off looking at suspicious activity, or issuing some type of token to confirm identities during ongoing activity. ID fraud may be a 21st century problem brought on by a world of convenience, but Litan said the solutions will rely on something as old as identity itself: "It really comes down to cost." |
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